#CloutForGood

- Learn more about how you can help those most affected by the COVID-19 pandemic.

Insider Tips

Why you set your pricing, not brands!

Getting to know your worth as a content creator is one of the most important things you should commit to this year. Yes, there are ball park industry standards based off things like audience size, engagement and reach, but at the end of the day you set your own rates and so much more must get factored in.

By

Samantha E. Cutler

on

February 26, 2021

Getting to know your worth as a content creator is one of the most important things you should commit to this year. Yes, there are ball park industry standards based off things like audience size, engagement and reach, but at the end of the day you set your own rates and so much more must get factored in.


Here are a few other things to take into consideration when pricing for brands:

How long does it take for you to make content & how high is the quality of what you produce?

If you’re shooting on a DSLR, 4K video cam, editing on 10+ tools, hiring professionals for guidance or assistance and turning over agency quality content, price up!

How much demand is currently coming in and can you take on more deals right now?

If your answer is a lot and you can barely get back to existing clients, price up.

How valuable is your time?

If you are making a lot of $ for your time spent on other projects (business owners, coaches, full time employee) or your have other highly important commitments (hi, moms!), your time is valuable, price up.

How niche is your content?

If your audience is small but your niche is so specific to a brands audience that you hold their exact clients at the other end of each post, price up!


This is just the beginning of understanding pricing content, and some of the variable factors in how to price for posting, creating, content usage, platform licensing & exclusivity.

Do not let a brand try to fool you with traditional pricing methods for ad placement that magazines used to charge in the 90s (you know the really outdated model that only takes into consideration eyeballs). Yes you are the publisher, but you’re also the creative director, photographer, editing team, CEO, certified expert and manager of your business.

You my dear creator friend, are in control of your worth & trust me, you’re worth a lot!

...

Get Our Monthly Newsletter, Directly Into Your Inbox!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form